Preserving the ecosystem and mitigating the effects of climate change require a sustainable management of tourism that includes visiting attractive destinations, taking care of the practices that are carried out in order to perpetuate the heritage, its benefits and unique characteristics. Some citizens consider that the current tourist format is alarming in many cases and the lack of awareness can only lead to the destruction of what is the reason for the visit. For this reason, the need to establish regulations that take care of and ensure both the well-being of the environment and its inhabitants prevails.
The idea is to pursue and comply with policies that promote sustainable tourism, that facilitate respect and harmony between residents, the service sector, groups, social and religious movements. The edge of sustainability includes creating spaces and opportunities for the local community to benefit in the short, medium and long term with constant training and sources of employment. An example of the steps that are being taken in this regard is the development of sustainable cruise tourism, which has consisted of promoting innovation and technologies applied to the maritime sector through environmental sustainability actions linked to the sea and coastal tourism.
The objective of conserving fragile ecosystems that fulfill an important function and that also deserve to be cared for with the utmost attention for the well-being of future generations cannot be lost sight of. In this sense, they have begun to develop and implement Intelligence systems focused on Sustainable Tourism. They work by collecting updated data (on travelers, tourist spending, evolution of accommodation, transport, use of bicycles …) thanks to the contribution of multiple sources in charge of building the destination’s digital reputation, in order to facilitate decision-making for travelers. future visitors, improve competitiveness among private companies and optimize the tourist destination as such.
In that order, the company Mabrian Technologies launched – within the framework of the Tourism Innovation Summit (TIS) – its new panel of indicators of Tourism Sustainability based on big data, which allows to measure, compare and monitor those factors that benefit tourism. sustainability of each destination: level of distribution of tourist income in the local economy, concentration of the tourist offer in the territory, dependence on long-haul markets, excessive seasonality and the perception of visitors regarding the sustainability of the destiny.
Now, a point in which it is urgent to emphasize and pay more attention is the commitment that must be assumed to meet the need to educate, train and train tourism agents and actors in the arduous task of keeping up-to-date with ideas, information and sustainable practices, such as, for example, regarding the implementation of solar panels in hotels and restaurants, the use of biodigesters, habits such as the disuse of paper, the preparation of compost and the creation of organic gardens. These actions are part of the sustainable entrepreneurship model that positively impacts local communities that may well provide authentic experiences to the visitor and promote natural and historical heritage, crafts and typical gastronomy as ways to obtain economic gains.
Finally, it must be emphasized that information technology must be at the service of promoting sustainable tourism and be a fundamental part of the transition towards fairer models in which political actors, civil society and private companies are willing to manage and interpret a large amount of vital data to optimize processes that seek to care for and preserve the environment.
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